Home All Articles B2B Platforms: Finding the right fit for your business

B2B Platforms: Finding the right fit for your business

by Tradeling editorial team

In a tech savvy world there are an abundance of choices for both B2B and B2C customers nowadays. The problem is that the lines are blurring between the two, and as a result, customers are not getting the added benefits of the services at their disposal for their segment. Read more to find out how B2B eCommerce platforms can give your business what you need and want – and more!

Business customers utilising B2C platforms over B2B portals are not capitalising on the added advantages that B2B eMarketplaces offer. Business-to-Business eCommerce sites, such as Tradeling, are designed to take away many pain points for enterprises to enable them to save time, overheads and help boost their bottom line. They focus on the fine details for their segment of customer. It’s a matter of keeping things simple for procurement teams and being more efficient than B2C portals. 

The business customer differs from the end-user consumer in many ways. B2B customers live in a world of ever-increasing complexities that aren’t easy to navigate and have more challenges than the average customer. This is where B2B platforms have the competitive edge over B2C marketplaces as they streamline all their business buying needs in one place.  Other benefits include:

  1. Increased reach and sales
  2. Transparency and efficiency
  3. Wider product choice from multiple suppliers
  4. Better negotiation ability with sellers
  5. One stop shop 
  6. Access to a global market
  7. Logistics support
  8. Bulk discounts
  9. Value-added services
  10. Access to capital

B2B buying can streamline the procurement of goods significantly. It provides customers with a bespoke portal for their business and offers better management of both buyers and suppliers. What’s more, it is reliable and efficient, and saves customers both time and energy. 

Ecommerce sites can save many overheads for the customer and provide value added services ranging from full procurement solutions to access to cash, which in turn can save valuable time for Procurement teams, provide them with access to cash and help the customer grow their bottom line. 

Digital revolution

In a world of ever-evolving and advanced technology, one of the new trends that has emerged in the online retail space is omnichannel retailing where customers have the flexibility to find and buy goods and services both online and offline globally 24/7. The model integrates all channels to give the customer a seamless shopping experience. As customers’ needs are evolving and they are becoming more demanding than ever, eCommerce marketplaces need to evolve with them – or be ahead of them – to best cater to their rising demands.  Omnichannel retail is one of the ways to achieve it. It means the customer has convenience at their fingertips all day, every day and night, on any device. For the portal, they get better analytics to serve and understand the customer better, making it a much more personalised experience for the customer the next time round. It is quick, accurate and efficient. 

Customer Touchpoints in a digital age 

Tech-savvy business customers in the MENA region want things fast to optimise their production line or business. They also expect a superior customer experience. This is where eMarketplace platforms like Tradeling come in. The hyper-growing marketplace understands the value of human interaction while optimising automation and embracing technology, which can often distance the customer. It is a fine balancing act. 

E-marketplaces need to ensure the human-to-human customer touchpoints don’t go away. B2B customers tend to have highly complex issues – certainly more so than B2C customers whose ad hoc issues are generally singular in nature. It is critical that the B2B customer has access to relevant expertise when required. 

Personalisation is a key component of B2B trade, so customer service needs to be top-notch from start to finish. There are many ways eCommerce platforms can interact with the customer along their journey from sourcing to buying, and even post-payment with regular webinars that allow B2B customers to engage, network and share or acquire knowledge. 

Communication is key

Just like a B2C site, B2B customers need to easily buy and change their goods and rectify their mistakes with ease. They need to be able to communicate issues quickly so they can be resolved efficiently. In some industries, it is becoming increasingly hard for human contact as a result of automation and AI, leaving customers to become frustrated.  It is very hard to win a customer back once you have lost them. Simple, regular communication can help build trust with the customer. 

Platform era 

Analysts predict B2B eCommerce to see double digit growth in the coming years as more and more businesses turn to digital solutions for their business. But with so eCommerce platforms providing them with choices on and offline, business buyers often turn to the sites geared towards the end-user and not the business buyer.  B2B customers can benefit significantly from utilising sites that are geared to business requirements, which have all their buying needs in one place with the added benefit of value-added services and on-hand personalised customer service. 

Even today, procurement teams have multiple suppliers with very different systems and processes which consumes a lot of time, money and effort. B2B eCommerce platforms can streamline processes by simply giving them the ability to do everything at once, whether they are purchasing small or large, one-off or regular items. What’s more, they provide the freedom to source and procure their products at a click of a button from any device, any time of day with, or without human interaction. 

No matter what, each buyer is unique and needs to feel like they are getting value for money, quality goods and a first-class service. Whether they are a baby boomer, Generation X, Y or Z, their demands can be easily met and catered for in this new fast-paced digital world full of choice. 

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